Taylor Swift announces The Swift Life, a social app for fans

Taylor Swift Announces New Social App, Are You Ready For It?

What’s Taylor Swift been doing the past few years, beyond working on her upcoming album and performing for her millions of doting fans? Developing apps, of course.

Her new app The Swift Life is a partnership with Glu, best known for cash-grab celebrity mobile games like Katy Perry Pop, Britney Spears: American Dream, Nicki Minaj: The Empire, and the crown jewel, Kim Kardashian: Hollywood.

From the looks of the YouTube clip—which opens with Swift telling fans she's got something "pretty awesome that we've been working on for a while" that she wants to share—it looks like the The Swift Life will be a social platform where Swifties can connect and soak up one another's (and Taylor's) awesomeness. Users will have access to exclusive T. Swift content, including pictures, videos, and some pretty badass looking Taymojis (she's coming for you, Kim K). Most important, the app gives Tay ample opportunity to engage in one of her favorite pastimes: sliding into unsuspecting fans' DM's and liking and commenting on their photos.